Mediacard
I love me 2025
17–19 Oct 2025 Helsinki Expo and Convention Centre
I love me is the largest and most vibrant well-being event in the Northern Europe bringing annually together consumers interested in beauty, fashion, wellness and health.
I love me is the place to present and launch novelties, create the phenomena and word-of-mouth. Do business, raise the recognition of your brand and services, and build relationships with the media and influencers.
The I love me Professionals segment offers beauty and fashion experts unparalleled networking opportunities, a platform to showcase products and services to a broad network of industry players, and a rich programme designed specifically for professionals.
PRODUCT CATEGORIES
Beauty products and services, skincare, natural cosmetics, makeup, hair care, well-being services and products, sports products and services, accessories, jewelry, watches, fashion, nutrition, health services and products, beauty professionals’ products and services.
VISITOR TARGET GROUPS
Consumers interested in beauty, wellness, fashion and health, industry professionals, influencers, and the media.
I love me in social media
Key numbers
I love me 2024
60700
Visitors
413
Exhibitors
7858
Professionals
171
Media
The event reaches a highly relevant target audience
83
% of visitors satisfied with the event
91
% of professional visitors satisfied with the event
94
% of visitors made purchases at the event
Visitor profile
Gender
98% Female
2% Male
Average age of visitors 46 years
TOP 4 incoming motives
72% to make purchases
70% to spend a fun day
60% for experiences. The opportunity to see, try, or feel things
52% to explore new products and trends
Age groups
6% under 24 years
36% 25-44 years
38% 45-64 years
9% + 65 years
4
Average spent time (hours)
121
Visitor average spending (€)
83
% would definitely come or consider coming again
57
% the visit influences near-future purchasing decisions
Beauty, fashion, wellness and health
The event brings together the most exciting brands and latest trends in beauty, fashion, wellness and health – all under one roof. It offers information, experiences and inspiration.
Product categories & map
Showcase your company with a stand or as an event partner. Discover the themed areas and the versatile ways to take part.
Exhibition spaces and prices 2025
Choose the most suitable form to participate!
Booking mere exhibition space gives room for creativeness. All needed elements can be brought to the stand or ordered from Messukeskus. Take advantage of our ready-made stand solutions and customise your stand with your own brand identity, reserve a stand space and take care of everything yourself or use our design and construction service.
We also provide turnkey stand packages.
Exhibition space
| Stand size | price |
|---|---|
| 6 m²- | 125 €/m² + VAT |
Expostart 670€ will be added to the price.
Price includes:
- 16A 230V 3,6kW socket, electricity consumption, installation and dismantling.
the environmental fee includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth. If the carpet is from Messukeskus, we will take care of it for you.
publicity fee includes a visibility on the exhibitor list on event website. In addition the exhibitor can upload company logo, a link to company website, share the stand programme and any other information with the visitors.
Stand structure packages
| Stand size | Price |
|---|---|
| 6-10 m² | 122 €/m² + VAT |
| 12-21 m² | 89 €/m² + VAT |
| 24-36 m² | 69 €/m² + VAT |
| 40-50 m² | 50 €/m² + VAT |
You can add stand structure package to your exhibition space. Ready-made-stand is an easy and cost-effective solution including walls, carpets and lights. All you need to bring or rent is furniture and stand decoration.
The rent of exhibition space is not including to the price and will be added.
NEW! Professional seminar for fashion and beauty
Friday 17 October 2025 | 10:00–18:00
The I love me event is expanding its offering for professionals, creating new opportunities for companies specifically interested in reaching professional visitors. A one-day professional seminar will be accompanied by a dedicated exhibition area for fashion and beauty professionals.
The Friday seminar programme will cover current trends and innovations in fashion and beauty, as well as topics related to business development and internationalisation. Throughout the day, participants will also have access to the Professionals’ Lounge, offering a space for networking, meetings, and one-on-one interactions.
A unique opportunity to connect with fashion and beauty professionals in just one day – Friday, 17 October
EXHIBITION PACKAGE INCLUDES
- Ready-made booth: 2m x 1.5m with lightweight wall frame
- Printed fabric graphic (based on company´s design)
- White product table with front panel + low chair + wall light spotlight for back print + power outlet
- Total stand price 1090€ + VAT
- Additional services and upgrades available upon request
Concept areas
Explore the diverse concept areas at the I love me. Position your company as a partner for a themed area or stage — and make a lasting impression in a fresh, impactful way!
Beauty Corner
In the makeup and hairstyling area, visitors can explore quick hairstyling and express manicures, among other services. The area was first introduced in 2024 and quickly became a huge hit among visitors.
Workshops
The event’s workshop area offers visitors practical and engaging experiences on the themes of beauty, fashion, wellness and health. Popular workshops are included in the ticket price for the fair.
Stage and area branding
The event’s extensive stage programme is mainly produced in collaboration with exhibitors. At the I love yoga area, visitors can unwind and explore the world of yoga. You can host one or multiple sessions and showcase different styles or class types.
Ask us more about how to get involved and leave a unique brand impression on visitors!
I love me – event media
Visibility throughout the year
Event media channels reach and bring together companies and target groups. Through media space, it is possible to connect leading companies, stakeholders, and partners in the fashion, beauty, and well-being industries with the desired target audience.
The event media brings the leading names in beauty, fashion and wellness in front of the ideal target audience. I love me event media supports brand building and launches, increases visibility, and promotes companies’ commercial goals.
With the help of I love me event media companies can strengthen brand image, boost brand awareness and enable positive customer encounters.
Media package 1
Reach with style
Take advantage of the reach of event media and the support of the event brand to achieve your goals.
Content collaboration on the website and event media channels:
- Parade banner on lapsimessut.fi website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 posts on social media
- An exclusively branded newsletter for the company
- 5 pieces of social media posts
3.500€ + VAT
Media package 2
Increase awareness
Capture the attention of the target audience and provide information about products and services through content.
Content:
- Intermediate banner on the lapsimessut.fi website for 2 weeks
- Publication of a content article and social media highlights of the article, 2 posts on social media
- Visibility in the newsletter with an image and text or banner
- 3 pieces of social media posts
1.900€ + VAT
Media package 3
Stand out effectively
Utilize Matka Travel Fair event media in tactical campaigns to achieve your commercial goals.
Content:
- A series of social media posts (5 pieces) over a month
- Channels include Instagram and Facebook
900 € + VAT
Event media channels
The event media channels support brand building, increase awareness, and promote commercial goals – all year round!
Webpage
+320.000 page views
Timing: October–November 2024
Newsletter
+37.700 newsletter subscribers
Content collaboration
Would you like to stand out more broadly among the event’s target audience? Gain visibility for your company in the iloveme.fi “What’s On” section, which offers year-round inspiration for event visitors!
Social media visibility
Our repertoire includes the opportunity to be featured on the event’s Facebook or Instagram page. We recommend linking the post to your participation at the fair or another current theme or event relevant to your company.
Newsletter
The heart of the I love me -club is its members-only newsletter!
Sent out regularly throughout the year – and especially actively before the event – the newsletter keeps travel enthusiasts engaged and informed. Promote your stand, highlight special offers, new products or competitions. You can also drive traffic directly to your online store or physical shop by reaching this highly engaged audience!
Additional visibility for your brand during the event
Supplement your event participation with additional visibility. Direct visitors to your stand, inform about a new product, or remind them of your brand – a visual message will be remembered.
Floor stickers
Stand out with stickers in hallways, at entrances, and in restrooms
Banners
Banners hanging from the ceiling can be seen from far away
Digital displays at the event
Reach efficiently tens of thousands of visitors
Effectiveness
Showcase your brand on tables, in the programme and on stage
SUSTAINABILITY
Sustainable experiences
Helsinki Expo and Convention Centre is a pioneer in sustainability in the events industry and works in the areas of social, economic and environmental responsibility. Sustainability work is reported annually in accordance with the UN’s sustainable development goals.
- Together with our customers, we organize attractive and safe events that enable encounters.
- We are committed to sustainable choices in our operations.
- We invest in a safe working environment as well as the well-being of our employees and partners.
A key aspect of Helsinki Expo and Convention Centre’s sustainability work is the economic and employment impact of the event venue on its surroundings. Last year, events held at Helsinki Expo and Convention Centre generated a revenue stream of €245 million for the Helsinki metropolitan area, with the employment impact amounting to 3,335 person-years.
CONTACT DETAILS
Get in touch – let’s create the perfect participation package for you!
Elli Simola
Sales | Beauty, Wellness & ILM professionals +358 40 963 3083 elli.simola@messukeskus.com
Terms of participation
The terms below apply in addition to the general terms of participation of The Finnish Fair Corporation and terms of participation.
- Expostart €650 (incl. socket 16A 230V 3,6kW and energy consumption, Publicity and environmental fee) is charged from all exhibitors.
- The invoice for participation is due 15 August 2025.
- Stands with two storeys: the square meters of the second storey are subject to a charge which is 50 % of the space rental.
- The stands should have 2.5 m-high wall structures to section them off.
- Joint stands: If the stand is used by several exhibitors, a Publicity and environmental fee €440 is charged from all exhibitors. The company in charge of making the reservation is required to manage all other invoices.
- An extra charge of €25 + vat/invoice is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- The number of exhibitor’s passes and invitation cards depends on the size of the stand. The amounts can be checked from the webpages of the event.
- VAT is added to all prices.
- Prices are valid until 40 days before the event.
Please note the following details about programme activities taking place at the stand:
- Programme and other activities taking place at the stand must be confined within the area of the stand.
- The volume limit for sound at the stand is 75 db.
- To ensure the safety of visitors, it is important that activities taking place at the stand – for example, throwing objects – do not harm anyon