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Event

This is I love me

I love me brings out your inner and outer glow!

The event gathers the most exciting brands and the latest trends in beauty, fashion, and wellness under one roof.

Programme

Topical experts, inspiring themes, workshops, yoga sessions, music, and unforgettable moments – all together at I love me! The event offers something exciting for everyone, whether you’re passionate about beauty, fashion, wellness, health, or a professional in the industry.

On Friday, HUGO takes over I love me’s Friday night – and trust us, you won’t want to miss it! Stay tuned for the full programme, coming in August 2025.

Beauty

The beauty product group brings the top names and latest innovations in skincare, beauty, and hair care. The beauty section showcases a wide range of cosmetics, skincare, and hair care products, along with the most appealing trends in beauty care. The content offers followers personal time and moments of pampering.

Fashion

The fashion category offers options for self-expression and showcasing one’s personality, as well as thoughtful wardrobe choices.

This year, I love me’s fashion enthusiast Sami Sykkö will host the fashion stage programme, and as in previous years, select the most intriguing phenomena, innovations, products, and emerging trends of I love me.

Wellness

The wellness and health theme offers information and talks on exercise, nutrition, and topics related to both inner and outer well-being.

Enjoy your favorite activities or try something completely new with yoga, mindfulness, and other activities. Popular workshops are also returning this year, allowing you to explore your emotional experiences and behavior patterns.

Health

The new health category highlights major health trends and offers solutions ranging from disease treatment to prevention and personal health monitoring.

The programme invites to experience

I love yoga area

The I love yoga area offers popular yoga classes for everyone, from beginners to experienced practitioners. All yoga and workout sessions are included in the ticket price.

The beauty and makeup area

In the beauty and makeup area, visitors can get ready for the season’s events with quick hairstyles and makeup.