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Exhibitor’s guide

Exhibitor’s guide

Important information and deadlines

  • Update your company profile at eMessukeskus by 26th September 2024
  • Register co-exhibitors participating in your joint stand through eMessukeskus (section Co-exhibitors) at the latest on 25th October 2024
  • Check the display name by the deadline 25th October 2024 to make it into the printed exhibition brochure.
  • Check your invoicing details on the order confirmation and send any comments to yrityspalvelu@messukeskus.comby 30th July 2024.  Please note that changes to billing information made after the invoice has been sent will be subject to a separate billing surcharge.
  • If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com by 18th October 2024 at the latest. Orders for late delivery will be subject to a 50% surcharge.
  • Plan and order your stand structures by 20th October 2024 in order to acquire the products at a lower cost.
    • On 21st October 2024 prices will increase by 20%
    • On 9th November 2024 prices will increase by 50%
    • On 22nd November 2024 prices will increase by 100%

  • FRI 29th of November 10:00 – 20:00
  • SAT 30th of November 10:00 – 18:00
  • SUN 1st of December 10:00 – 18:00

egister co-exhibitors participating in your joint stand through eMessukeskus (section Co-exhibitors) at the latest on 25th October 2024 and ensure their visibility in the event info. Co-exhibitors will be granted their own company-specific account and ID to use eMessukeskus. 

Co-exhibitors will be charged a registration fee according to the event-specific participation conditions. The registration fee for co-exhibitors for this event is 440 € + VAT. 

Check your invoicing details on eMessukeskus’ My profile page by 30.7.2024. Send any corrections to customer.service@messukeskus.com. Please note that changes made to the invoicing details after the invoice has been issued are subject to an additional charge. 

Book your accommodation at the Holiday Inn – Expo hotel adjacent to the exhibition centre. As an exhibitor you will get a 11 % discount on the daily price. We recommend to book early – the hotel is very popular during the exhibitions. More information

eMessukeskus allows you, for example, to manage all orders related to your participation, invite customers to events, send badges, update your company profile and announce your stand programme.

Some of the list scammers we are familiar with are:

ExpoGuide, The FAIR Guide, UTP Digital Directories (fairguide.com), (Construct Data Publishers Verlas AG), Euro Business Guide, Eu company Directory European City Guide, The Millennium Guide, The European Internet Guide, The International Fax Directory or IT&T fax directory Europa-Club & World Travel Register, 1st European City Guide, The Tour and Travel Guide, Verlag Fax Directory, Classified Telefax Pages cdnet.at

These companies offer paid visibility to many of our exhibitors in foreign exhibitor directories and often send along a pre-filled list information form. The international association of trade fair organizers UFI has taken countermeasures, seeking to prevent the operation of these companies through legal means and warns its member companies about list scammers. Many countries’ trade fair organizers (including Messukeskus) have published guidelines on their websites for those targeted by groundless billing schemes.

Messukeskus has no affiliation with this company or list, and we are unaware of any benefit or visibility this list could bring to the company. The best way to ensure the accuracy of the list is always to verify with the trade fair organizer.

ACTION:

  • If you are unsure in the future whether a list information request is related to your own participation in a trade fair, contact your contact person at Messukeskus.
  • If you have already responded to such a scam information request and received an invoice, do not pay the invoice. You can send a message to the sender of the invoice stating that you will not pay the invoice. It is not advisable to react further to these invoices and collections. In practice, foreign scam firms do not have the means to collect sums for their groundless services.

Communications and marketing

The I love me -programme offers visitors a relevant, high-quality, interesting and forward-looking programme, as well as participatory workshops and functional I love yoga -classes. The programme creates experiences for visitors and offers them the opportunity to learn new things and develop themselves.  

Please contact us if your company would like to suggest topics related to beauty, wellness, health or fashion for the programme platforms or be involved in organising popular I love yoga -classes or workshops.   

Speeches are generally 20 minutes long and workshops and yoga classes are between 30 and 60 minutes long. Programme times are offered free of charge to exhibitors.   

For programme proposals, please contact the I love me producer, iida.puska@messukeskus.com  or 040 763 6345. Programme times have been popular, so please contact us with your programme ideas as soon as possible, but no later than Tuesday 30 August 2024.    
 

Does your stand offer a specific programme during the event? Update the programmeto eMessukeskus (under Programme) to ensure its publication on our event website – this will guarantee you additional visibility completely free of charge. 

We are excited about our new, exciting Shopping Night, full of great fair atmosphere and unforgettable moments. Take this into account when planning your stand and join us in creating a buzz around the whole fairground!  

Shopping Night will take place on Friday 29th November from 17:00 to 20:00  

💙Promotions and competitions.  

💙Discounts and promotions.  

💙Product demonstrations.  

💙Entertainers and entertainment.   

💙Service: serve customers a snack or drink so that they can fully enjoy their shopping experience.   

All exhibitors participating in the event will be published on the event website. The list will be published at the end of June, so please update your details as soon as possible.

The list will be updated with the name of the company that you have given to the sales manager when you confirmed your participation in the event. If you wish to change your visibility name, you can easily do so via eMessukeskus under the link Market your participation.

In addition to the visibility name, it is also easy to upload your company logo, a link to your company’s website and other information you would like to share with visitors (videos/photos). Please fill in all the necessary information about your company so that visitors can find out about the companies participating in the event in good time. This information can be easily updated via the eMessukeskus under the link Market your participation.

Please note that the visibility name must be updated by 25th October 2024 at the latest in order to be included in the printed exhibition brochure. The fair info will be distributed to visitors.

Don’t forget to share your event participation and new product releases taking place during the event in your own marketing and communications channels such as social media. You can use the event logos, banners and images to advertise your attendance without restrictions. 

This event uses electronic eTickets which allows you to reach hundreds of potential visitors with just one click. You can send eTickets through eMessukeskus on the Send eTickets to consumers –page starting from week 23. You can send an unlimited number of eTickets and you will only be invoiced according to the number of tickets used at the event’s entrances (the number of tickets that may be included in your stand will be deducted).  

If you wish to change all or some of the eTickets included in your stand to printed tickets, please our contact customer service: customer.service@messukeskus.com by 5.11.2024 

You can also order extra printed tickets through eMessukeskus. The printed tickets are invoiced according to the number ordered. Printed tickets are delivered between 9.9. – 5.11.2024. Please deliver printed tickets to your customers in advance as it is not possible to leave tickets for pick up at the event’s entrances. 

Actively contact journalists and influencers inviting them to visit your stand. Publish press releases through eMessukeskus (under Press and Media) and submit printable versions to our Press Centre, which is open during the event opening hours. You can recognize journalists by their PRESS badge and bloggers along with social media influencers by their CONTENT CREATOR badge. The event is attended by numerous media outlets. 

Please advise the Communications Manager of the event should your stand include new releases, performers, a specific programme, press conferences or other activities that could interest the media. This will ensure that overlapping events can be avoided. Communications Manager Pia Sievinen, pia.sievinen@messukeskus.com

In the media bank you will find ready-to-use event material for exhibitors and partners for your marketing and communication needs. Every message you share matters!

Stand construction

Depending on your needs, we can deliver a customised stand plan with implementation, or you may choose from three different options that are ready-to-use. Reusability of structural materials and energy efficiency in lighting are key aspects of our stand packages. 

If you have ordered graphic products or if your stand includes graphic products, please remember to send the necessary materials to graphics@messukeskus.com by 18th October 2024 at the latest. A 50% surcharge will be added to orders submitted late.

Materials required for graphic products:

  • Print-ready PDF files (please check the material guide that came with your order confirmation)
  • Header texts/logos

We price according to price periods. The earlier you place an order, the more you will save on the required products and services. Furthermore, you can ensure the availability of necessary products. 

Structures and furniture can be ordered through eMessukeskus under Order more. Placing your order by 20.10.2024 you will acquire the products at a lower cost.  

Save money by placing your order in advance! 

On 21st October 2024  prices will increase by 20% 

On 9th November 2024  prices will increase by 50% 

On 22nd November 2024 prices will increase by 100% 

More information: osastopalvelut@messukeskus.com 

You can conveniently email or send passes to your event team member’s mobile device through eMessukeskus (the Submit Passes tool opens on week 38). The pass holder can print it in advance through the email link or the pass can alternatively be printed at any of the entrances of the exhibition centre or at our Exhibition Office. Badge pockets for passes are available at the entrances and the Exhibition Office. 

You can create as many passes as necessary. Any exhibitor pass exceeding the number of free passes included in your stand will be invoiced after the event. Price: €10.48 per pass + VAT at 24%. The constructor pass is free of charge. 

Free passes included in your stand:  

smaller than 6 m2 stand 3 pcs  
6–10 m2 stand 5 pcs  
12–21 m2 stand 10 pcs  
24–36 m2 stand 15 pcs  
40–50 m2 stand 20 pcs  
larger than 50 m2 stand 25 pcs  

Co-exhibitors receive one free exhibitor pass.  

The exhibitor pass is for your personnel at the stand during the fair. This pass is personal and valid during the construction, event and dismantling periods of the event. The pass must be always visible during the event. In addition, the pass enables its holder to enter the Exhibitors’ Lounge together with benefits for purchasing goods (including lunch for exhibitors and discounts in Compass Group cafes). The constructor pass is valid during the construction and dismantling periods of the event. 

During the exhibition

A barrier-free parking system Autopay by Europark is in use at Messukeskus. Parking charges are collected by Europark.

The entire Messukeskus area is a paid parking area, including the indoor exhibition halls. Parking is free for one hour (60 min) for loading, construction and unloading. Exhibitors who have been in the area for less than 60 minutes may drive out of the area without paying for parking. If unloading takes more than 60min, a parking fee must be paid. Please remember to drive out the same way you came in so that the boomless parking system registers your car.

The Exhibition Office assists exhibitors and constructors during the construction and opening hours of the event regarding matters such as stand orders.

Exhibition Office opening hours during the event

Wed 27th November 9.00 – 17.00

Tue 28th November 9.00 – 20.00

Fri 29th November 8.00 – 19.00

Sat 30th November 9.30 – 18.00

Sun 1st December. 9.30 – 18.00

Behind Messukeskus’ restaurant services is Northern Europe’s leading restaurant operator, Noho Partners, whose Restaurants & Event Catering guarantees high-quality restaurant services wherever and whenever it happens. Galas, parties, meetings, events and of course trade fairs are located on a different side of the hall – so are our restaurants and catering.

Stand services
It is possible for business customers to pre-order catering for their trade fair stand through the online store. We can grant corporate membership to Finnish companies.

If you want to order booth catering without corporate membership or the company does not have a Finnish business-identification number, you can contact us at messukeskus@noho.fi.

When ordering stand catering, please remember to think about furniture needs also:
Restaurant services sales help in planning furniture needs and orders furniture for you from Messukeskus stand service. Furniture costs are charged on the same invoice with catering. Serving furniture brought separately to stand/ events is not included in the prices of servings.

Food and drink tickets
You can order electronic food and drink tickets based on QR codes for the amount you want or choose a specific product, the tickets are distributed electronically, or they can also be printed. The ticket serves as a means of payment in selected restaurants, and the tickets of corporate customers are charged according to usage.

It is possible to purchase tickets from the online store without corporate membership also with an advance payment by choosing online payment as the payment method.

You can reach the Restaurants & Event Catering sales team by email: messukeskus@noho.fi or by phone +358 41 732 3712, the sales service is open Mon-Fri from 9 a.m. to 4 p.m.

On-site exhibitor restaurant service during the event: phone: +358 41 732 3862

The Exhibitors’ Lounge is open during the opening hours of the event. The Exhibitors’ Lounge can be found on the 2nd floor in Siipi conference area. The door code is presented on the exhibitor pass. 

You are welcome to come and enjoy a cup of coffee in the Exhibitors’ Lounge. The space has a small kitchenette together with toilets and showers. 

Never leave valuables accessible when the exhibition day ends. Take care of all necessary insurances and consider renting possible safety accessories such as showcases, locks or security cables for computers and / or monitors.

In like manner we are prepared to take care of other possible security needs regarding your stand. These needs can be addressed with our security services partner Securitas. Read more about the available security services on eMessukeskus under Products & services in the category Safety (under Stand services).

Mark items delivered to our Construction Service as follows:

Messukeskus Helsinki / Name of the event
Name of the exhibitor, stand number
Contact person and tel. number
Messuaukio 1
FI-00520 HELSINKI, FINLAND

Corporate customers can connect to the Messukeskus Exhibitor wireless network at Messukeskus. This network is separate from the Messukeskus network used by our visitors.

We will provide the password in a customer message before the event, but you can always find the password in eMessukeskus.

We are also able to meet any additional corporate network needs, wired or wireless, which you can explore on eMessukeskus. Our contact person can also help with any practical questions you might have

If your company is providing beauty treatments such as beauty injections, eye lashes or microblading etc., please make sure that your customers are informed properly that who is responsible of the treatments. Messukeskus also recommends informing the customers where to contact if they have some questions about the treatments after the fair. Exhibitors are responsible of the treatments that are made at the exhibition stand.   

Sustainability

We encourage our stakeholders and participating companies to act with sustainability in mind. Before attending, consider your supply chain and the solutions you use for booth design, logistics, and during the event. Plan resources and procurement quantities to minimize waste. Think ahead about the possibilities for reusing materials and structures. The contact person at the Helsinki Expo and Convention Centre is happy to assist with implementing sustainable participation solutions. Ask for more details! 

The environmental fee for the Expostart includes a share of the waste management and sorting expenses. You can leave small trash and the removed and rolled-up carpet from your booth. Do not leave the booth and wall structures or decorations such as balloons or banners at the Helsinki Expo and Convention Centre. After the event dismantling, your booth space must be clean and empty. Please take large waste to an external recycling station. Alternatively, you can leave them at your booth, and we will charge for sorting and logistics. Please arrange waste sorting in advance with your contact person. 

Familiarize yourself in advance with the options available for participating responsibly. Together, we can reduce the event’s carbon footprint!